How To Work With A Copywriter

               A Copywriters “CLIENT” must:

Know what they want to achieve,

i.e. Increased Sales, Brand Awareness, New Clients, ?

Tell in detail, what their product/service is

How their product/service works and what

does their client want

Know who their target audience is

Share past marketing material and any

relevant market research they have

Formal,   Personal,   Conversational

Communication with the Copywriter –

Telephone,  Text,  Email ?

Schedule regular times for updates, feed backs

and adjustments

Set realistic timelines

Specify which tasks are urgent

to help the copywriter focus

Give constructive feedback and be specific –

Instead of saying “I don’t like this” – explain why

and suggest the improvements you want

A Project Proposal that outlines Terms, Timelines

and Payment Structure

Questions a Copywriter

May Ask Their Client

Why are you better than your competitors?

What product/service is most or least used?

Would you offer a discount, an additional free

service, a free consultation or???

Do you have have any customers/clients who loves your

Products/Services and would speak with me about

the benefits and how it helped their business?

(We could do a Case Study to publish and send out)

What are your customers/clients main concerns?

What is your top marketing challenge? – Right Now

Meredith 

941-809-8862

mjm@copywritingismygame.com